Hi. I'm Alicia. I'm a visual storyteller who believes in thoughtful design, thoughtful people, and authentic experiences.
Based in Washington D.C., I am a Creative Director at Capital One where I manage and lead creative teams, delivering strategically-grounded, insight-driven creative solutions to drive brand equity and key results for the brands business to business empire. My work touches across almost every channel including: mass, social, video, web, experiential, direct response, email, print and direct mail.
Previously I was an Art Director at Yes&, a performance-driven marketing agency focusing on brand strategy, design, and development across platforms for commercial, government, and association clients. I have experience in responsive web design, email marketing, digital campaigns, and creative direction having previously worked for GiGi New York; a manufacturer of women's handbags and other handmade leather goods. Additionally, I have experience in internationally focused product campaigns, event marketing and branding from my tenure at the Isopure Company, LLC, a sports nutrition label owned by Glanbia Performance Nutrition. I was previously employed as Art Director for a company that manufactures interpretive signage and have also designed for a major real estate brokerage and a multinational technology firm.
I dedicate time to understand your business, brand, and your objectives. I then create a strategic plan to ensure the success for your project.
I don’t just make pretty logos. I design identity ecosystems that are agile and adaptable for the future.
I strategize and execute multi-tiered marketing campaigns including email, social, digital, and web.
Focusing across branding and identity, digital and print
Alicia took the time and effort to understand what I really needed and how to create an identity that was flexible while remaining distinct as my needs have evolved and grown. Her approach is thoughtful and I appreciated the ideas that she added beyond what I was originally thinking. I highly recommend her work.