Reaching Sports Fans

Choice Hotels reaches out to Outdoor Sports fans with its Econo Lodge brand. The digital and social campaign developed by myself and the Yes& team attracted this new audience with offers to fish with 2018 Angler of the Year Justin Lucas. I contributed to the ideation and development of the marketing and digital strategies and lead creative direction for the campaign, designing the campaign logo, digital ads, social graphics, targeted emails, contest landing page, and campaign collateral.