- January 4, 2019
GiGi New York
GiGi New York manufactures women’s handbags and employs a marketing model that emphasizes digital campaigns. During my time as GiGi’s…
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- January 5, 2020
A New Audience
Yes& partnered with Choice Hotels to reach a new audience: NASCAR fans. This campaign used digital, social, and broadcast to…
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- January 5, 2020
A Dining Experience
Chef Nick Stefanelli’s Masseria is not just a restaurant, it’s a Michelin star awarded dining experience. At Yes& I directed…
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- November 8, 2019
The Agile World
Greg Kihlström, customer experience and digital strategy expert, author, and speaker hired me to run creative direction for his brand,…
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- January 5, 2020
Reaching Sports Fans
Choice Hotels reaches out to Outdoor Sports fans with its Econo Lodge brand. The digital and social campaign developed by…
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- November 7, 2019
The Campaign Launch
My work as GiGi New York’s lead designer required me to incorporate the ideas of the CEO, handbag designer, and…
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- January 4, 2019
Seizing the Moment
In April 2017, GiGi New York launched in select Lord and Taylor locations nationwide. As GiGi’s lead designer, I conceived…
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- November 7, 2019
City Challange
My responsibilities at Isopure extended to field-level marketing, included sourcing events that provided exposure to key customer demographics. I developed…
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