Artwork

  • January 4, 2019

GiGi New York

GiGi New York manufactures women’s handbags and employs a marketing model that emphasizes digital campaigns. During my time as GiGi’s…
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  • January 5, 2020

A New Audience

Yes& partnered with Choice Hotels to reach a new audience: NASCAR fans. This campaign used digital, social, and broadcast to…
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  • January 5, 2020

A Dining Experience

Chef Nick Stefanelli’s Masseria is not just a restaurant, it’s a Michelin star awarded dining experience. At Yes& I directed…
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  • November 7, 2019

PCMA

The Pharmaceutical Care Management Association (PCMA) is the national association representing America’s pharmacy benefit managers (PBMs). PMBs negotiate drug prices…
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  • November 8, 2019

The Agile World

Greg Kihlström, customer experience and digital strategy expert, author, and speaker hired me to run creative direction for his brand,…
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  • January 5, 2020

Reaching Sports Fans

Choice Hotels reaches out to Outdoor Sports fans with its Econo Lodge brand. The digital and social campaign developed by…
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  • November 7, 2019

The Campaign Launch

My work as GiGi New York’s lead designer required me to incorporate the ideas of the CEO, handbag designer, and…
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  • January 4, 2019

Seizing the Moment

In April 2017, GiGi New York launched in select Lord and Taylor locations nationwide. As GiGi’s lead designer, I conceived…
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  • January 4, 2019

Newmark Grubb Knight Frank

At Newmark Grubb Knight Frank, a real estate firm headquartered in New York City, I worked with brokers to create…
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  • November 7, 2019

The Luminous Endowment

The Luminous Endowment for Photographers is a charitable fund, created by Michael Reichmann, that provides financial assistance to support the…
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