Digital Marketing

  • January 4, 2019

GiGi New York

GiGi New York manufactures women’s handbags and employs a marketing model that emphasizes digital campaigns. During my time as GiGi’s…
Read More
  • January 5, 2020

A New Audience

Yes& partnered with Choice Hotels to reach a new audience: NASCAR fans. This campaign used digital, social, and broadcast to…
Read More
  • January 5, 2020

A Dining Experience

Chef Nick Stefanelli’s Masseria is not just a restaurant, it’s a Michelin star awarded dining experience. At Yes& I directed…
Read More
  • November 7, 2019

PCMA

The Pharmaceutical Care Management Association (PCMA) is the national association representing America’s pharmacy benefit managers (PBMs). PMBs negotiate drug prices…
Read More
  • January 5, 2020

Reaching Sports Fans

Choice Hotels reaches out to Outdoor Sports fans with its Econo Lodge brand. The digital and social campaign developed by…
Read More
  • November 7, 2019

The Campaign Launch

My work as GiGi New York’s lead designer required me to incorporate the ideas of the CEO, handbag designer, and…
Read More
  • November 7, 2019

RGP

The RGP website was last redesigned in 2013, and in that time the company has undergone a tremendous amount of…
Read More
  • January 4, 2019

Isopure

Isopure, a sports nutrition label, was purchased by Glanbia, a global performance nutrition company, in 2014. I took the initiative…
Read More
  • November 7, 2019

City Challange

My responsibilities at Isopure extended to field-level marketing, included sourcing events that provided exposure to key customer demographics. I developed…
Read More
  • November 7, 2019

Trusted Choice

Trusted Choice, an independent insurance agency, was seeking a way to connect their current marking activities and build upon the…
Read More