Trusted Choice, an independent insurance agency, was seeking a way to connect their current marking activities and build upon the success of previously run campaigns. The Yes& marketing team and I strategized and employed a traffic generation campaign which was used to target, reach, engage, and nurture Trusted Choice target audiences at the various stages of the customer journey. The campaign drove individuals to Trusted Choice.com with objective to visit the website, start the “Find an Agent” form, and complete the “Find an Agent” form. I art directed the campaign and supported in helping to develop content for each stage in the customer journey which included customized creative for the target audiences.
